Social media marketing is the best and most efficient way to market your product or service to a broader audience. You can put up your advertisements on various social media platforms like Facebook, Instagram, or other tech giants, and if you can put up video ads, it’s just the “Cherry on the cake”! Facebook’s users love videos! Videos over Facebook get way above engagement than just photos. Facebook Video Ads allow marketers to strategically use this trend to gain more advantages.
Video content gets more engagement than other content types, but it usually sticks around for more extended periods. Even if we leave clicks, engagement, and stuff, video content allows freedom for the marketer to showcase the product well and connect more intuitively to the consumer.
Facebook Video Ads have been around for a pretty long time, and marketers have made perfect use of this tool to take their brand higher to a more competitive level. You need something or someone to create a seamless, scroll-stopping, and engaging video for your brand.
In this E-commerce Facebook Video Ad Guide, we’ll be learning about the basics of Facebook video ads and tips on creating the best videos to attract customers through Facebook Video Ads.
Before jumping onto making Facebook video ads, let’s know what a Facebook Video Ad is?
Facebook video ads are paid advertisement placements that feature a video. They have no fixed spot. They can be posts, stories, or even instream ads. We’ll slowly be discussing all of these! It is not mandatory to always create an ad from scratch. If you wish, you can promote a previously created video of yours.
When we know what a Facebook Video ad is, let’s see how they are shown to the target audience!
Facebook Video Ad Positioning:
- In-feed ads: These are the most shared ads we encounter at least once if we open Facebook. They look like organic posts and appear on one’s feed while the person is scrolling down the news feed. The only difference between an organic post and this ad is that this will have a “sponsored” tag on the top.
- Facebook stories ads: These are full-screen, vertical ads shown when someone is checking on the Facebook organic stories. One story can max be 15 seconds long, so if your video exceeds that, it will get split into 15-second sections and displayed on a different story. Nowadays, they even come with AR support, by which they can keep the user engaged with the camera filters the brand delivers.
- In-stream video ads: More than 45% of Facebook’s monthly audience streams videos on Facebook watch, Facebook’s video streaming service, these ads get displayed to the user just like mini classic commercials. These can be both skippable and unskippable. If it’s skippable, after the first 15 seconds of the ad, the user will be having a choice to continue watching the ad or skip it.
- Facebook marketplace ads: While the user goes on surfing Facebook’s marketplace section, they often get to see a carousel of promoting stuff that is of their interest. These are the marketplace ads. They are often shown based on the user’s history.
What differentiates the ad from an organic post?
You might be wondering in what ways is the Facebook Video Ad different from an everyday organic post? Well, there are a few things that make the ad a little different.
- Sponsored: In any normal post over Facebook, the thing we see at the top is first the name of the particular account, and below it is a caption but, in a video ad below the name we get to see a sponsored text and then below it is the caption.
- Call-to-action button: Just below the video there is a bar that gives us a slight description or asks the user to perform a particular action. At the right bottom corner is the button that makes the user perform the task. You can choose a pre-selected task for the user while creating the ad.
(Other things like the video player, likes and comments, sound, title, and description all remain the same.)
Tips to make the best videos to attract more customers
- Quicker is better: You need to be real quick in grabbing the user’s attention so that he doesn’t scroll your video down. The first 5 seconds of your video determine whether the user will stay or not. It tells more than 50% about your brand. Make sure to make the best in the first few seconds. Keep your brand’s logo quite clear and visible during this duration. Last but not least, be clear and concise in putting what you want to say; otherwise, you too might get scrolled down.
- Tell a story: Don’t just be like every other marketer who’s always trying to sell stuff. Be a storyteller, and your story is going to be around your product. With this strategy, you can connect more deeply with your customers, and there will be an emotional bonding, which will help you in the long term, creating new customers and keeping the older ones in hand.
- Post-production: There are tons of ads on Facebook, and the number keeps on increasing with every passing day. This tells us about the sheer competition in this field. We told you about grabbing quick attention and telling a story through your ad, but you must be thinking, “How am I going to do all of these together?”. The answer is video editing; the video should be smooth, with a piece of good background music and perfect visuals to stop the user from scrolling. You can hire a video editor online, or else there are many online video editors that you can try on.
- Don’t trust sound: Your user might not keep the volume on, and he might not want to listen to the audio, and if your ad is too much dependent on the audio, you are scrolled. Make sure to keep the visuals loud enough to display the message.
In the end, try to be authentic in your advertising. You can shoot and edit every footage, even on your smartphone.
You need to be creative. I hope you got enough confidence to tell everyone the story of your brand and get more customers on board!
